Sound as structure.
Clubs as infrastructure.
Writing about electronic music culture — and doing positioning & communication for labels, events and artists.
001 — Positioning
Marketing strategist and independent researcher focused on the electronic music industry, combining editorial work, cultural research and brand strategy to better understand how artists, communities and organizations build credibility over time.
Since 2020, I have documented electronic music through independent research, direct engagement with artists, labels, promoters and festivals across Europe, and long-form editorial writing. My work explores the intersection of culture, communication and strategy, with a particular interest in artist positioning, audience development, partnerships and the long-term sustainability of independent music ecosystems.
002 — Selected Writing
What Berlin’s electronic music culture actually looks like in 2026.
Exploring the values behind DVS1’s enduring contribution to electronic music.
Understanding Ricardo Villalobos
On a discography and a mixing logic that resists being reduced to something easy to replicate.
Bassiani — A Culture Built Under Pressure
How a collective becomes structure under constraint.
The Architecture of Control in Electronic Music
How corporate infrastructure is reshaping culture.
003 — Background
Managing Partner
thnk. — Romania · 2015–present
Brand strategy, positioning and integrated campaigns for B2C brands across retail, FMCG and hospitality.
Independent Research & Writing
Electronic Music — 2020–present
Direct engagement with artists, promoters, labels and festivals across Europe. Publishing since Feb 2026.