Strategy.
Positioning.
Communication.
Marketing strategist with 11+ years of experience in brand development and commercial strategy, alongside independent research and editorial work in electronic music.
Currently available for selected remote projects and collaborations in strategy, positioning, communication and editorial.
001 — Positioning
My experience spans brand positioning, communications, commercial strategy, content strategy, partnerships and campaign planning for consumer brands.
Alongside my consulting work, I have built an editorial practice documenting electronic music through interviews, long-form writing, industry analysis and ongoing conversations with artists, labels, promoters and independent communities. My work explores the people, scenes and ideas shaping contemporary electronic music, with a particular interest in credibility, independent culture and long-term audience building.
002 — Selected Work
Brand & Marketing Strategy · 2017–present
Long-term strategic partnership focused on rebranding, positioning, marketing and communication strategy, visual direction, content, digital communication and growth. My role also covers campaign development and the strategic direction of the brand’s digital ecosystem, including e-commerce strategy.
003 — Selected Writing
A New Generation of Black American Techno
The artists, scenes and structures shaping its next chapter.
Ten artists shaping the future of the genre.
Exploring the values behind DVS1’s enduring contribution to electronic music.
Understanding Ricardo Villalobos
On a discography and a mixing logic that resists being reduced to something easy to replicate.
Bassiani — A Culture Built Under Pressure
How a collective becomes structure under constraint.
004 — Background
Managing Partner
thnk. — Romania · 2015–present
Brand strategy, positioning and integrated campaigns for B2C brands across retail, FMCG and hospitality.
Independent Research & Writing
Electronic Music — 2020–present
Direct engagement with artists, promoters, labels and festivals across Europe. Publishing since February 2026.