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Development UI/UX
November 2, 2015

Baneasa Digital Wayfinding

Baneasa Developments, one of the largest owners, operators and developers of shopping malls in Bucharest, wanted to elevate its legacy shopping center, Baneasa Shopping City.

We crafted a custom, interactive wayfinding system that extended traditional signage to digital touch points. The project was the first interactive wayfinding in a Bucharest shopping mall, built entirely in a full 3D environment powered by Unity.

We concentrated on constructing an intuitive way to guide clients to retail, food and beverage, and desired service areas. Navigating this diverse environment consisting of two linked buildings, Carrefour Feeria and Baneasa Shopping City which featured three floors and a large parking garage, was a great added value for all visitors, who instead of queuing at the busy info points, were spending an average 1 min to find the shortest route to their desired retailer.

Task

Develop and design a modern interactive wayfinding solution to help clients easily navigate to desired points of interest.

  • Strategy

    UX Strategy, Data Architecture

  • Design

    UI/UX Design, Art Direction, 3D Modeling

  • Client

    Baneasa Shopping City

  • Location:

    Bucharest, RO

  • Hardware Partner:

    Samsung Business

  • OS:

    Android

  • Engine:

    Unity

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